Data Enrichment
Improve Your Data Quality to Enable Deeper Customer Insights Data Analytics throughout the Customer Lifecycle
The more you know about your customers, the more you can optimize and safeguard their experiences while making more informed account decisions. Get to know your customers better using Primax’s Data Enrichment solutions to improve your data quality and enable deeper customer insights.
Identity Intelligence Solutions
Cardholder interaction with financial institutions is changing like never before, as consumers use multiple channels and devices. Whether interacting in person or digitally, your customers expect immediate, convenient and safe access to their accounts. Primax’s Identity Intelligence Solutions enable your financial institution to focus on the customer experience, while combating fraud with a 360-degree view of identity risk at every point of the customer lifecycle.
Scoring Solutions
Cardholders’ scores are easily accessible for use in your credit granting and management decision activities. A portfolio review tool automates the credit bureau data gathering process, giving you the most up-to-date predictive scores available to make more informed account decisions.

Identity Resolution
Score Source

Sensitivity Scores
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Insights
Neobank Tech Leads to Banking Innovation
It’s a statement that is becoming well-known and can be daunting for bank leaders: “Neobanks now dominate new account openings, capturing nearly 44% of all new checking accounts opened in 2024.” But...
How Cash App’s 3DS Data Only Approach Improves Fraud Control and Customer Experience – Simultaneously
In July 2025, Cash App expanded its use of EMV 3‑D Secure (3DS) with a Data‑Only approach – a mode designed to share rich contextual data with issuers without triggering a step‑up challenge. As a...
Faster Payments, Faster Criminals: Guarding Against Cybercrime in an Instant Payments World
Payments are moving faster than ever. But so are cybercriminals, who are gaining speed and efficiency through the use of artificial intelligence to create scams that are nearly indistinguishable...




