Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
Data Enrichment
Primax 360Vue
Predictive Analytics
Client Success
Unlock Growth Opportunities with Your Customer Data
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Insights
Is Faster Payments Fast Enough for a Real-Time World?
By: Lou Grilli, Senior Innovation Strategist Consumers now more frequently expect payments to be instant – even when they are not. Tapping a card at the grocery store and walking out with a full...
Primax Payments Pulse: Part 3 – Payment Preferences by Generation
By: Kim Ploof, Managing Vice President Age is an important factor when it comes to preferences among bank customers, particularly during various life stages and events. Generations of consumers tend...
Financial Institutions Fear Loan Loss Amidst Recession Predictions
By: Wendy Elieff, SVP Client Service and Marketing, TriVerity and The Loan Service Center Encountering extreme fluctuations in the economy can be threatening to financial institutions. With the...
