Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
Data Enrichment
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Predictive Analytics
Client Success
Unlock Growth Opportunities with Your Customer Data
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Insights
Collective Intelligence: Collaborating with Digital Workers
By: Jay Lauer, Senior Innovation Strategist In his 2004 book “The Future of Work,” Thomas Malone, renowned organizational theorist and founding director of the MIT Center for Collective...
Exploring the Potential Impact of Cryptocurrency on Debit – Part II
By: Lou Grilli, Senior Innovation Strategist Part I of my exploration of cryptocurrency’s potential impact on debit and other forms of payments ended with a discussion of stablecoins, a...
Exploring the Potential Impact of Cryptocurrency on Debit – Part I
By: Lou Grilli, Senior Innovation Strategist As financial institutions explore the future of payments and real-time accessibility for their customers, the question has arisen: should cryptocurrency...