Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
Attrition
Financial Hardship
Growth
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Insights
Fighting Consumer-Engaged Fraud in the Contact Center
Consumer-engaged fraud is now the leading type of fraud globally, representing more than a third (36%) of all reported incidents in 2024, up 15% over the prior year. It’s a costly and time-consuming...
Why Tap Into the Cloud?
At San Francisco Giants games in the 2000s, I realized something was different. I noticed a new wave of companies taking over as advertisers and sponsors: cloud-based companies like Oracle,...
Primax Banking in Focus: Winning Gen Z
The financial landscape is shifting – fast. At the center of this change is Generation Z, a cohort that’s not only redefining expectations but poised to become the largest and wealthiest generation...
