Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
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Insights
The Modern-Day Version of a Safe Deposit Box – for Digital Assets
By: Lou Grilli, Senior Innovation Strategist Starting when I was a child up until a few years ago, I had a safe deposit box. In it, I stored a coin collection, mostly silver dollars, a raised seal...
How DEI Can Transform Workplace Culture – Part 4
By: Lynn Heckler, EVP, Chief Talent Officer As we close out our multi-part DEI series, let’s take a look back at where we’ve been: We started out by considering what it takes to establish an...
How DEI Can Transform Workplace Culture – Part 3
By: Lynn Heckler, EVP, Chief Talent Officer So, your organization made a commitment to and began building a culture of inclusivity. Now what? There is still a need for a strong DEI vision, mission...