Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
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Financial Hardship
Growth
Learn How to Uncover Key Insights to Guide Precise and Informed Decisions
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Insights
How DEI Can Transform Workplace Culture – Part I
By: Lynn Heckler, EVP, Chief Talent Officer Diversity, equity and inclusion (DEI) is a complex movement that, in many ways, is bigger than us, and we are constantly acquiring new information that...
The Buy Now, Pay Later Trend: What FIs Should Know
By: René Clayton, Innovation Strategist The fintech market is seeing a flurry of activity for buy now, pay later (BNPL) lending options, and it is critical for financial institutions to understand...
Peer-to-Peer (P2P) Payment App Fraud
With consumers embracing Peer-to-Peer (P2P) payments more rapidly, banks will likely want to allow for P2P transactions to remain competitive. This white paper will provide a comprehensive review of...
