Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
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Financial Hardship
Growth
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Insights
A Guide to Creating Top-Performing Debit Programs
With new competitors and expanded forms of payments coming to market daily, debit card and checking account success will require more focus and effort than in past years. Download the Advisors Plus...
Linked Analysis and Machine Learning:How New Tools in Risk Intelligence are Shifting the Focus from Detection to Prediction
As fraudsters continue to find new ways to commit crimes, banks must implement more sophisticated fraud solutions as part of their crime compliance initiatives. Learn how Linked Analysis and machine...
How DEI Can Transform Workplace Culture – Part 2
By: Lynn Heckler, EVP, Chief Talent Officer Once an organization has made a commitment to diversity, equity and inclusion (DEI), attention must turn to building an inclusive culture by making DEI a...
