Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
Attrition
Financial Hardship
Growth
Learn How to Uncover Key Insights to Guide Precise and Informed Decisions
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Insights
Preparing Your Marketing Strategy for Consumer Spending Changes
By: Kenna Smith, VP, Advisors Plus Marketing Operations Now that U.S. consumers are coming out of their COVID-19 cocoons and the new term “revenge spending” is in motion, financial institutions may...
A Winning Combination: Capitalizing on the Power of Data and Marketing Technologies
By: Sankul Seth, Vice President of ITS Enterprise Data Data is a key competitive driver of success for financial institutions. You may have heard the phrase “data is the new oil.” Whereas oil used...
Synthetic Identity Fraud Defined – Improving Risk Mitigation for Financial Institutions
By: Jack Lynch, Chief Risk Officer and President, The Loan Service Center Synthetic identity fraud is reported to be one of the fastest-growing types of financial crimes in the U.S., costing...
