DataVue
Data Mining Reveals Cardholder Behavior Patterns and Opportunities for Growth Optimize Your Card Program Management and Marketing
DataVue reveals customer spending trends and the top merchant segments for cardholders. Pre-built or customized database queries can validate ATM placement strategies, convert inactive cardholders into engaged customers and identify cardholders who could benefit from credit line increases. The ways to run queries in the DataVue tool, which supports over 650 data elements, are limited only by a card program manager’s imagination and objectives.
DataVue gives banks an optimal resource for more effective card program management and marketing. Learn from Primax specialists and your financial institution peers that have published collaborative tips or templates to CommunityVue for anyone to use. You can modify and save these templates for future use.
Find Out How You Can Optimize Your Card Program Management and Marketing
Connect with Our Knowledgeable Experts
Insights
Consumers Shift Toward More Intentional Spending in Uncertain Economy
By: Primax The Summer 2025 Spending Report, a special edition of the Primax Payments Pulse, explores year-over-year, same-store financial institution comparisons and provides a view of consumer...
Seamless Origination with the Power of Instant
By: Primax Need groceries? Pull up the grocery store app — click on your items — receive them within the hour. Want a special film for movie night? It’s probably available instantly on Hulu, Apple...
The Deepfake-Fighting “Secret Sauce”: Combatting AI Fraud with
By: Primax As the saying goes, “AI is as bad today as it’s ever going to get.” And it rings true: We see AI evolving every day in ever-emerging fraud schemes, and the analyses our teams conduct in...