LocationVue
Streamline and Grow with the Power of Data Mapping Discover new insights with geographic and demographic information
LocationVue, the newest solution in Primax 360Vue, allows users to successfully create and drive targeted marketing campaigns or meet your financial institution’s growth strategy goals. Easily visualize demographic information on a map in relation to your cardholders, branch and ATM locations.
LocationVue uses Natural Person data from LexisNexis – a recognized industry leader and a trusted data analytics provider. The demographic data is provided by ESRI, the global market leader in GIS software, location intelligence and mapping.
Hidden patterns, trends and relationships emerge when you visualize and analyze data on a map. This provides unique insights that empower real-time understanding and transform decision-making.
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Insights
Brute Force Fraud 101
By: Primax Financial institutions (FIs) are constantly grappling with a complex and evolving cybercrime challenge — brute force attacks on cards. This type of attack is a direct threat to credit...
Digital Payments Increase as Consumer Spending Shifts with Tariffs Looming
By: Primax The Spring 2025 Spending Report, a special edition of the Primax Payments Pulse, explores year-over-year, same-store financial institution comparisons and provides a view of consumer...
