LocationVue
Streamline and Grow with the Power of Data Mapping Discover new insights with geographic and demographic information
LocationVue, the newest solution in Primax 360Vue, allows users to successfully create and drive targeted marketing campaigns or meet your financial institution’s growth strategy goals. Easily visualize demographic information on a map in relation to your cardholders, branch and ATM locations.
LocationVue uses Natural Person data from LexisNexis – a recognized industry leader and a trusted data analytics provider. The demographic data is provided by ESRI, the global market leader in GIS software, location intelligence and mapping.
Hidden patterns, trends and relationships emerge when you visualize and analyze data on a map. This provides unique insights that empower real-time understanding and transform decision-making.
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Insights
Six Payment Trends Your Financial Institution Needs on Its Radar
By: Primax Today’s complex economic environment is defined by a balancing act between tradition and technology, confidence and caution. As consumers navigate the uncertainty, they are adopting a...
Managing Conflict in the Community Bank
“This makes me so uncomfortable …” Here’s a puzzle that every bank leader faces: How do we achieve and innovate in new ways that cross organizational boundaries — without facing massive resistance?...
What’s Ahead in Payment Portfolios? Nine Trends for 2026
2026 promises to bring continued change, challenges and opportunities for financial institutions as they navigate their payment portfolios. Strategic consultants at Advisors Plus, a Primax company,...
