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Primax’s analytics solutions power more informed strategies and tactics to help banks grow their card programs and better serve cardholders while optimizing staff productivity.
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Eye on Payments 2020: Part IV – Payments Through Generations
By: Tom Pierce, Chief Marketing Officer While the COVID-19 pandemic has propelled consumers of all ages to transact in new ways, there are still some notable differences in how different generations...
Eye on Payments 2020: Part III – The Drivers Behind Consumer Payment Choice
By: Tom Pierce, Chief Marketing Officer Despite the uncertainty surrounding the COVID-19 pandemic, the main drivers behind a consumer’s choice in payment method – ease of use, convenience and speed...
Eye on Payments 2020: Part II – Contactless Payments Rise During COVID-19
By: Tom Pierce, Chief Marketing Officer Amid the COVID-19 pandemic, consumers of all generations are looking for new ways to transact for everything from grocery shopping to retail purchases to...