Predictive Analytics

Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data

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Financial Institutions are challenged more than ever with increased competition and changing market dynamics. To remain competitive and meet customer expectations, they need powerful tools to understand and anticipate the motivations of their customers.

Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.

The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data science and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.


Identify customers who are an attrition risk and reengage them before they attrite or become detractors

Financial Hardship

Detect cardholders at potential risk for experiencing financial difficulty and eventually charging off


Predict and incentivize customers to transact more and generate interest income

Learn How to Uncover Key Insights to Guide Precise and Informed Decisions

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