Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
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Insights
Holiday Fraud – Longer Holiday Shopping Period Means More Time for Fraud in 2021
By: David Ver Eecke, Senior Fraud Product Manager At this time last year, many people were wishfully hoping that the world would be back to normal by the 2021 holiday season. Nearly 20 months into...
October is National Cybersecurity Awareness Month
By: Gene Fredriksen, Security Strategy Consultant Cybersecurity Awareness Month, observed every October, was created as a collaborative effort between government and industry to ensure every...
The Modern-Day Version of a Safe Deposit Box – for Digital Assets
By: Lou Grilli, Senior Innovation Strategist Starting when I was a child up until a few years ago, I had a safe deposit box. In it, I stored a coin collection, mostly silver dollars, a raised seal...